LEADr - Digital Marketing Programme For Doctors

Digital marketing is an area of marketing that holds a huge potential for Doctors. In this session, specific topics on Digital Marketing will be covered.

First, establish habits for keeping up to date on emerging digital technologies relevant to doctors. Second, rise to the challenge of developing strategy & tactics. Third, identify data sources that allow doctors to define and track performance indicators for your digital marketing activities. The session is designed to get the Doctor to think like a digital marketing professional, and to give experience with industry-relevant hands-on exercises.

Program Objectives:

• Learn the dynamics and latest trends in digital marketing
• Learn to develop a comprehensive digital marketing strategy and its application
• Learn through doing how to use new media such as mobile, search and social networking
• Learn the measurement techniques used in evaluating digital marketing efforts
• Learn and understand the ethical and legislation impact on digital marketing