Search Engine Mastery
In this program you will learn to use your time,efforts and money in the right direction to grow your business using search engines.
105 Lessons
Module 1- SEO Introduction
Introduction to search engines
Learning What is Search Engines?
Types of search engines
Learn about different types of search engines
Working of the search engines
How search engines work?
Crawling and Indexing
Understand What is Crawling and Indexing
Basic Understanding of SEO
Understand a basic overview of SEO
Types of SEO
Learn about Different Types of SEO
Understanding of basic On Page SEO
Basic Understanding of On Page SEO
Understanding of Off Page SEO
Basic Understanding of Off Page SEO
Module 2 - Keyword Research
Introduction to keywords
Learn what is keywords
Types of keywords
Learn about Different Types of Keywords used in Industry
How to do keyword research
Learn The Keyword Research Strategy
Use of tools to do keyword research
Learn about best tools to do keyword research
Identifying Keywords for Your Business
Identification of all keywords for your business
Analyzing the Keywords
3 step analysis of keywords
Finalizing the Keywords using Template
Learn How to Finalize the keywords using template
Implementation / Use of Keywords
Use keywords in your webpages
Module 3 - SEO Competition Analysis
Identifying SEO Competitors
Identify your seo competitors
Evaluate Keyword Difficulty
understand how difficult the keyword is to be ranked
Look for New Keyword Opportunities
Look for new keywords for which your competitor is not ranking
Analyze On-Page Optimization & On-Site Content
Analyze the onpage strength of your competitors
Dig into Competitor Backlink Profiles
Understand the backlinks of your competitors
Examine Site Structure & UX
Understand the user experience
Learn How They’re Leveraging Social Media
Understand how your competitor use social media to get traffic
Module 4 - On Page SEO
Introduction to On Page
Learn what is on page and what are the important elements in on page seo
Meta Title Optimization
How to update the Meta Titles and What are the things we should take care of while updating the Mata Titles
Meta Description Optimization
Learn how to implement Meta Description
URL Optimization
Learn How to Optimize the URLs in SEO
Headline Optimization
Learn How to Optimize the Headlines of the Webpage
Image Alt Tag Optimization
What is Alt Tag, Why do we use it and How to use it
Anchor Text and Types of Anchor Texts
Learn about anchor texts and their use
Types of Links in SEO
4 types of links in SEO
Interlinking (Link Optimization)
Know how interlinking helps in seo and how to interlink webpages
Image Optimization
Learn how to reduce the size of images without compromising the quality
Robots.Txt Optimization
Learn how robots.txt file works
XML Sitemap Optimization
How to create and optimize xml sitemap
URL Canonicalization
Learn how to implement canonical tag on duplicate pages
Keyword Density
Why keyword density is important and how to use it
Keyword Proximity
Learn how to use keyword proximity in on page
Duplicate Content
Learn how to check duplicate content
Broken Links and Different Types of Errors
broken links and types of broken links
Breadcrumbs
Learn What are Breadcrumbs and How to Implement the Breadcrumbs
Rich Snippets and Structured Markup
How to implement rich Snippets in SEO
Featured Snippets
Learn what are featured snippets and how to implement that
Knowledge Graph
What is knowledge graph and what it takes to get google knowledge graph
Module 5 - Off Page SEO
Introduction to Off Page SEO
Learn What is Off Page SEO
Myths Vs Facts
Learn Off Page SEO Myths and Facts
Backlinks
What are backlinks and why that are needed
Step 1 Off Page SEO
What Activities You Should Do in Step 1
Step 2 in Off Page SEO
Step 2 in Off Page SEO that everyone does
Module 6 - Practical Implementation
Implementation of On Page SEO
Practical on page seo
Implementation of Off Page SEO
Learn to start doing off page seo
Module 7 - Google Search Console
Introduction to Google Search Console
Why do we use google search console
Setting up Google Search Console
Learn how to setup google search console or webmaster
Understanding Different Options
Important options available in google search console
Using Google Search Console
How to use search console as a marketer
Module 8 - SEO Audit
Introduction to SEO Audit
What is SEO Audit and Why do we do it
On Page SEO Audit
Learn on page audit with template
Off Page SEO Audit
Use templates to do off page seo audit
How to use SEO Audit Report
The use of seo audit reports
Module 9 - Introduction to google ads
Intro to Google Ads Software
How to create your google ads account
Types of Ads in Google Ads
14 Types of Important Ads
Types of Goals in Google Ads
Understand why do we chose goals in google ads
Types of Campaigns in Google Ads
Understand the type of campaigns in Google Ads
Structure of Google Ads Software
Learn how google ads software is structures
Module 10 - Keyword Research
Introduction to Google Keyword Planner
What is Keyword PLanner and The Purpose
Types of keywords
Learn About Different Match Types of keywords in Google and How to use them
Identifying new Keyword Ideas
Identify keywords ideas with a phrase and website
Result Forecasting
How to forecast the budget and clicks in google search ads using keyword planner
Understanding the Keyword Planner Reports
Reports and Use of Reports
Module 11 - Search Network Ads
Introduction to Search Network Ads
Where you show your ads in search campaigns
Basics of Search Network Ads
Create Your First Basic Search Ad
Ad Group Level Settings in Search Ads
Understand The Ad Group Level Settings in Search Campaigns
Ad Copy Creation
Learn How to Create a perfect Ad Copy
Different Types of Ad Extensions
Know about extensions and its uses
Responsive Search Ads
Learn How to Create Responsive Ads
RLSA Ads
Learn About Remarketing List for Search Ads
Keywords Insertion in search ads
What is keyword insertion and how to use it - Advanced
Call Only Search Ads
Get calls to your business using call only ads
Advanced Search Campaign Creation
Create an Agency Level Campaign
Module 12 - Audience
Introduction to Audience
What is Audience and Definitions
Audience Creation
Learn how to create the audience
Custom Audience Creation
how to create custom affinity and custom intent audience
Narrowing the Audience
Why do we narrow down the audience and how to do it
Module 13 - Display Network Ads
Introduction to Display Network Ads
What is Display Network
Basics of Display Network Ads
Create a Smart Display Campaign
Ad Group Level Settings in Display Ads
Learn About AdGroups in Display Network
Use of different audiences in Display Ads
Use of different audiences in different adgroups
Responsive Display Ads
How to create responsive and most effective display ads
HTML Display Ads
Learn what are HTML ads and how to create them
Lightbox Ads
What are light box ads and how to create
Module 14 - Video Network Ads
Introduction to Video Network Ads
Know what is video network
Basics of Video Network Ads
Learn the basics of Video Ads
Ad Group Level Settings in Video Ads
What all settings you have to do at adgroup level
Types of video ads
Common types of video ads
Advanced Video Campaign Creation
understand the complete video campaign
Module 15 - Conversion Set Up
Introduction to Conversion
What is Conversion
Types of conversion Set up
3 types of conversion setup
Website Conversion Set Up
How to track leads and other conversions in your website
Call Conversion Set Up
Learn how to track phone calls from google ads
Module 16 - Advanced Options
Shared Library
Learn how to use shared library
Billing - Google Ads
Set Up Billing and Cards in Google Ads
Rules in Google Ads
Bulk Actions and Rules, and How to set rules
Module 17 - Reporting
Report Creation in Google Ads
How to create reports in google ads
Report Automation
How to automate reports
Custom Dashboard Creation
How to create custom dashboard for your clients